Traverse City’s New Tourist Slogan

“See the bay and buy a Wii!”

So last year Gina and I saw that the Traverse City Meijer’s had several Nintendo Wii video game systems. We didn’t buy one when we saw it, stating that we were planning to be back in Traverse City the next day and if they still had some we would buy one then, because then it would be kismet.

However, we did not make it to Traverse City the next day, and therefore did not purchase the Nintendo Wii at that time.

This past Monday, we went to the Traverse City Meijer’s with the intent of purchasing groceries for the bbq tomorrow and some other foodstuffs. Before we set out on the trip north Gina and I had stated that we would need to check to see if that Meijer’s in Traverse City had a Nintendo Wii available, as there have been NONE available in Austin. (They sell like hot cakes, or are secretly diverted off to eBay.)

Well, they did have a Nintendo Wii available, two of them in fact. We purchased one, it is still in the box. Since they were having a sale we also purchased a second Wii-mote, that came with the latest Wii-Sports game disc.

I asked the clerk if they get regular shipments of them (Wii systems) delivered. She told me that they get a delivery about every 3-4 weeks, and that they usually get 20 units. However, this last time they got 50 units.

From what I have been able to get out of some (ToysRUs, GameStop, etc) clerks down in Austin, they get a shipment every 1-2 months and only a handful of units (5-10). So 20 units being shipped to a Meijer’s in a town that is a decent size, but known for being a resort town seems to be a little off.

But as I tried to say with a straight face to Gina, “It is a by-product of attempting to have an equal distribution of product across a chain of stores without taking into account the the regional demographics.”

I said that mouthful before I found out that the latest shipment had 50 units, of which they had already sold 48, err 49 with our purchase. So regardless of Traverse City’s reputation for being a resort town, that Meijer’s can sell some video game systems. The clerk informed us that one lady purchased three systems. Leaving the store and returning each time, therefore fulfilling the “limit one per purchase/visit” policy.

So I definitely think that given the trouble the tourism industry is having in northern Michigan, that Traverse City should do a promotional campaign and promote the fact that the Traverse City Meijer’s has Nintendo Wii’s available (fairly regularly) as a way to bring in more visitors to the city to have them see the Grand Traverse Bay.

Ok, time to shutdown and go to bed.

Laterz

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